Let's work together

I offer a variety of strategic marketing services, as well as individual asset execution. If you have a project in mind that doesn't quite fit these offerings, send me a note and let's chat about it.

Marketing Strategy

Interim marketing leadership

I’ve spent ten years working with early-stage SaaS startups as a founding marketing team member. If you need to build your marketing machine from day one, I can get you started. If you have a small marketing team and need support, I’m available.

Content Strategy

We’ll analyze your current and future growth goals and I’ll create a strategy and projects that align. You’ll get a resource that includes an overview of your growth goals, content projects across the marketing funnel, a distribution plan, and how to measure success.

Go-to-market foundations

To help your marketing and sales teams succeed, you need a foundational go-to-market strategy. You’ll get a resource that includes product market fit signals, ideal customer profile, personas, competitive landscape, key messaging, and buyer’s journey.

Content Audit

Oftentimes the content you do have just needs to work harder for you. I’ll review your existing content across your blog, website, sales enablement, event recordings, and find opportunities for impactful updates.

Interested in getting started with one of these services?

Contact Lexi

Asset Execution

Longform Content

Call them eBooks, research reports, lead magnets, whitepapers, or simply longform content.

These gated (or ungated, the jury is still out) content pieces thoroughly cover a topic and are often the pillar of your content marketing strategy.

Examples

Request this service

Webinars

Yes, they're still wildly popular, and effective. They also take time and expertise to execute.

You guessed it, that's where I come in. From one host to a panel packed with partners (say that five times fast) I can help you create a unique and valuable event.

Examples

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Case Studies

A sales enablement staple. Get the customer stories you need to close deals faster.

I'll work with you to map out your best case study customers, or if you know who's ready to share their story, I can get started with an interview right away.

Examples

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Email Marketing

Who's got mail? Your future customers. It's an oldie but a goodie for a reason.

If your audience is allowing you into their inner email sanctum, that’s a gift. It’s also an undoubtedly crowded space, so you need emails that capture attention.

Examples

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Blog Posts

Get an SEO powerhouse, a narrative story, or product feature...

Or maybe even all that in one. If you have the idea (and the brief), I can write you a blog post that stands out from the crowd and aligns with your brand's voice.

Examples

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Custom Content

Have an idea for a marketing asset that's not on this list?

Let's talk about it!

Inspiration

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What it's like to work with me

Tim Cederman-Haysom, Head of Product

Lexi and I collaborated on all aspects of Pyn's go-to-market, and she was amazing. Extremely thorough, dedicated, and very effective in her role - I really valued how she pushed other team members to do their best, and wrangled big complex plans effortlessly. I was very impressed with the campaigns she ran in addition to keeping the day-to-day marketing functions humming.